Several months ago I decided to bring my startup from Ottawa, Canada and exhibit in Startup Ally at TechCrunch Disrupt. What better place than Disrupt to absorb insight, meet visionaries and explore the highs and lows of startup culture, funding and innovation? I was going to consider entering the battlefield for Disrupt NY 2012 if I felt it was going to help propel my company forward. This was before Arringtongate and the drama over journalistic integrity, CrunchFund, conflict of interest, infighting and the rest of the crap that ultimately overshadowed Disrupt San Francisco 2011.
I regret the decision to spend my precious start-up cash exhibiting at Disrupt. It was a waste of time, money and being away from my family. It was a side show. A carnival.
My advice to other entrepreneurs? Save your cash, Disrupt is dead.
Here are the facts: Michael Arrington is not the victim. Arriana Huffington is not the vilain. TechCrunch is a blog. It’s a very influential site with a lot of opinionated and influential bloggers who think they know where technology is going. They aim to be the voice of technology startups. It is also a blog that is tightly associated with several angels, investors and venture firms. Some investors work(ed) for TechCrunch. There are conflicts of interest, be them disclosed or not. None of this matters. It’s all noise. Throughout the drama, there was very little discussion about the disruptive start-ups TechCrunch is there to cover. Most of the actual coverage felt like an afterthought. There couldn’t be any meaningful discussion. It was completely overshadowed by the self indulgence and central focus of the event: the dark cloud of Arringtongate. Entrepreneurs like me who paid to participate asked themselves and each other this question:
“Why did I spend money to be here?”
The silver lining? I spent time getting to know some truly disruptive start-ups. I wrote another, more positive blog about that experience. I met some great founders and validated my vision. (albeit, against a heavily B2C, social media & gaming biased crowd.)
I went into TechCrunch Disrupt with eyes wide open…
…I walked away shaking my head.
Don’t get me wrong, Disrupt is a great platform and I am certain one of the competing brands will readily fill the void. I don’t know how tight Arrington’s non-compete is, but if I were running one of the many similar start-up launch events, I’d hire Arrington in a heart beat. I bet you get Paul Carr to moderate too!
Did you go to Disrupt? What did you think? Would you recommend to another start-up to exhibit or attend?