How is cloud content management different?

Differentiation is a pretty important topic. I spend a lot of time talking to people who never tell me why they are different from the rest of the world.
“What is the one thing you want prospects or investors to remember about your business?”
Try to remember that specs are not a replacement for differentiation. Good differentiation is active, intentional and well debated. Boil it down. Discover your unique value proposition. In other words, what exactly makes you so different that I will spend my hard-earned cash on you.
Oh, and make sure what makes you different is a good thing. Being the only garage that doesn’t insist their mechanics are¬†certified is not a good differentiator.
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