Stop. Watch this video if you run a start-up.

Donna Novitzky, CEO of Big Tent

This is a quick video that sums up the basics of marketing a start-up. The key points:

  1. Don’t hire sales people if you can’t sell your own product or service.
  2. Understand your marketing strategy before blasting marketing messages.
  3. Get your first lead customer references
  4. Partner for mutual benefit
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