Big Important Things
Analytics is great for analyzing online data and metrics. How do we bring Analytics to the offline world? Is there a tool that can help us make better ‘offline’ decisions? Hiring, promoting, firing, disciplinary decisions, which forecast to trust? Which rep is doing the wrong things? Are our contracts being managed and are we compliant?
Analytics is important but we don’t make decisions based purely on exact science. We make gut decisions all the time. Analytics is no replacement for good gut decisions. How can we make better gut decisions? We don’t need all the data, we only need thin slices of data to make good gut decisions. (refer to ‘Blink’ by Malcolm Gladwell.)
Focus on the big, important pieces of data that actually matter to the offline world.