Email is not content management!

According to an infographic CCLoop published, sourcing information from Mashable, “The Social Break-Up” by ExactTarget, and Neilsen Research (to name a few) an estimated 2.8 Million emails are sent every second. That’s 90 Trillion emails each year, and email usage continues to grow in both Consumer and Business markets.


Infographic by: ccLoop

It also cites “Attachment Chaos” as first of the Top Four Email Annoyances, and I bet your inbox contains more content than it should. I bet there are files, reports, presentations and other critical documents that aren’t being formally managed (even if you are required to do so). I bet you don’t save attachments as they come in, and spend … no – WASTE your valuable time searching for attachments when you need them.

I say this with confidence, because last month Openera issued a poll asking “How do you Manage your Attachments?”. While it came as no surprise to us, almost 65% of those polled indicated they search for attachments later when they need them.

There is a lot of noise in your inbox, which can result in lost attachments, missed opportunities and other headaches. To be on top of your game, you need to properly manage all of your documents and be able to access them on the spot. So why is it we keep using our inbox as a content management system?

Are we too lazy to save attachments as they come in? Maybe. It’s more probable that we’re too busy to be spending too much time worrying about saving stuff where it’s supposed to go, when we think we can just look for it later when we need it.

Sure, there are a number of ways you can “manage” your content in your inbox(es): Creating and managing multiple folders, setting up custom search filters, or  being incredibly diligent in saving each and every attachment as you see it. No matter how you slice it though, each is very manual and time consuming.

Isn’t technology supposed to make your life easier? When it comes to your inbox, or inboxes, don’t you wish your stuff could just go where you want it to?

Exactly.

We know how frustrating it can be to keep track of all of your attachments across multiple inboxes. We also know how annoying (and unnecessary) it is when someone says “we have a solution for that – but you have to completely change the way you work in order to use it”. This is why SmartCloud automatically tags and saves your important attachments precisely where you want them to go … without changing the way you work.

How are YOU managing your email attachments today? Leave us a comment, let us know what tactics or services you’re using to keep your inbox clean, and attachments organized.

And of course, you can Go Here to learn more about SmartCloud

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  1. October 28th, 2011
  2. December 13th, 2011
  3. February 3rd, 2012

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