Archive for the ‘ Fundamentals ’ Category
“Hey, do you want to go to Montreal for a couple of days and hang with a bunch of start-ups?”
That was my intro to the idea of the first International Startup Festival in Montreal. We weren’t really sure what to expect, but it definitely seemed like an event a bootstrapping startup should be at, if for no other reason than to connect with other startups and share ideas, pains, and opportunities.
Wow. What a fantastic event! StartupFest certainly didn’t disappoint.
We had the opportunity to hear from serial entrepreneurs who put us at ease that we’re not alone in this, and yes, startups are hard, but that doesn’t mean we should give up (even if it did seem like they were encouraging us to run away as fast as we can!) We gained incredible insight into the The Lean Startup Model, validating that we’re on the right path, and approaching things the right way. We had the fortuity of learning what VC’s and angels are looking for, and what to do, or not do, when seeking funding.
Here are some highlights of Startup Fest.
Here are our highlights from Startup Fest!
Adam Daw is a Hack! Officially.
We knew right away…
…this conference was F*@%!ng Different!
There was certainly no shortage of amazing presentation from some incredible speakers. While Dave McClure ( http://500startups.com) (King of the F-bombs!) may have had entrepreneurs and founders curled up in the fetal position crying for mommy with his in-your-face keynote “Why *NOT* do a Startup” (I especially love the term “Wantrepreneur”), thankfully it wasn’t enough to make us run away screaming. Here are just a handful of presentations we attended that had a huge impact on us, as well as links to the decks on SlideShare where available:
Sarah Prevette‘s awesome napkin slide presentation “Your first Startup” and Tara Hunt‘s “Lies, Damned Lies, and Startups” (The cake is a lie!) – were sharp, witty, and authentic… Definitely the stuff a bootstrapping startup needed to hear to stay motivated.
Ash Maurya‘s “10 Steps to Product/Market Fit“, Dan Martell‘s “Understanding the lean model“, and Ed Roman‘s “Lean Startup Cases” provided invaluable insight into the Lean Startup Model, and helped validate for us that we’re on the right track, and are doing the right things.
Jeff Clavier‘s “Startup by numbers“, Stephan Ouaknine‘s “It’s all about shareholder value” gave us a lot to think about with respect to funding, VC’s, and Angels. Anand Agarawala took us along BumpTop’s journey from startup to being acquired by Google last year and gave some great advice in “The Art of the Hustle“, and Jeremy Edberg walked us through “A brief history of Reddit, the first YCombinator success“. Both were inspiring and insightful.
“You’ve got a great idea, you’re going to make money, but you’re not thinking BIG enough!”
Way more than just presentations. People. Smart people. Entrepreneurs willing to build something, take chances and help each other. There was a LOT of fun to be had as well. Besides the Montreal nightlife, cuisine and electric atmosphere on the Main…there was bowling with hippos! Feel free to ask Scott Annan from Network Hippo to clarify!
Huge thanks to Phil Telio and his team for spear-heading this fantastic event. We hope to see this event back in Montreal next year!
What did you learn from StartupFest? Do you think this will become an annual event?
Donna Novitzky, CEO of Big Tent
This is a quick video that sums up the basics of marketing a start-up. The key points:
Packaging is not just an expense line item that can be marginalized and reduced to the lowest cost alternative…like plastic clamshell packages* – if you ship a product in plastic clamshell packaging, you are evil. Maybe you aren’t evil, but you are causing endless frustration to your customers at a time when they should be excited to have your product in hand and relish the “un-boxing”**
“….uh, Pete, you must be mad! Engineers and accountants don’t care about design of the packaging or pretty logos.”
This brings me to designing for revenue. Everything from your brand, messaging, sales team, methodologies and everything else related to how customers become customers, needs to be designed. As in a good architecture, design starts with purpose. What is the purpose of what you are trying to design? In the case of a revenue model or sales and marketing machine, that purpose better be revenue, customers or market share. Before you venture and migrate current processes to the cloud…consider the opportunity presented for a re-design.
* evil, lazy and environmentally irresponsible packaging that 90% of the time frustrates the customer and in some cases harms them. I have literally cut myself opening a plastic clamshell package. Larry David had a whole bit dedicated to plastic clamshell packaging on Curb Your Enthusiasm
I have a personal perspective on cloud content management that may be a little different than most. This brief, personal story illustrates why I think the business model of cloud is as important as the architecture. In the 90’s I worked for a company called Interleaf out of Boston. (Now Broadvision.) I held many positions with the company. I started as a trainer and technical consultant before jumping over to the dark side. I ran national marketing for Canada, then moved to Boston to run North American advertising.
“What is the one thing you want prospects or investors to remember about your business?”
SmartCloud is a SaaS application that monitors messaging traffic and strips, tags and automatically saves important attachments to where it is suposed to be... without changing the way you work.